It has always been said that a picture is worth 1000 words and it is true. In communication, an image impacts more directly than a text, that's how it is. But with the advancement of mobile technology, video is taking over the static image that a photo provides us. More and more videos are published on social networks and consumers increasingly demand and expect this format from the brands they follow. It is the era of video marketing.
Video is king
But what exactly is video marketing?
As its name indicates, video marketing is still a tool of marketing that uses the moving image as the center of its strategy.
Image and sound united in order to attract the attention of a consumer increasingly interested in this format, both on social networks and in the entire virtual environment (websites, platforms streaming…)
We can say without fear of being wrong that video is the king of formats when it comes to proposing a digital marketing strategy. At the current time it would be a mistake to discard the video format in a brand communication strategy. And we are not saying that the entire strategy should be based on the use of video, but it should be an important part of it. Our audience will appreciate it and our Visibility on social networks will increase naturally.
The importance of video on social networks
One of the reasons that has led to the rise of the video format in any marketing strategy worth its salt is undoubtedly the importance that social networks are giving to this format. The main platforms are aware of their success among those who consume content on networks and promote it.
It must be taken into account that there is a “saturation” of information and consumers' attention spans are therefore becoming shorter. This undoubtedly favors a dynamic and easy-to-consume format such as video.
Definitely, If we want to be seen, even for a few seconds, video is our best marketing tool. A tool that fortunately is no longer as expensive to produce as it was years ago. Our audience will thank us.
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