The community manager collects, right now, figures that in the past had many names and aspects; public relations, brand image, ambassador….
When we talk about community manager we are referring to the digital marketing professional Responsible for the management and development of the online community of a brand or company within the digital world. In recent years, this figure has been gaining enormous importance and has become the visible image of many brands, one of their main interlocutors and, in many cases, their direct connection with the public.
With this growing popularity, it has also become one of the most sought-after profiles on employment websites, and one of the clearest job futures for journalists, marketing or advertising professionals.
Types of community managers
Like everything in this life, there are many types of profiles, people and brands. Some use the resource of humor, others speak from a level further staff and many others vary the tone depending on the moment and chance.
But what qualities or skills should someone have to dedicate themselves to digital management?
- It must be a person creative, that communicates in an original way and looks for innovative ways to reach the target audience.
- It has to be a person organized, Be able to establish a publication calendar and follow it day by day.
- Although it may seem obvious, the community manager must be a person who feels comfortable with new technologies and social networks, since these change daily and must continually adapt to new developments.
- He must know teamwork, since you will be in continuous contact with other departments and external people (photographers, graphic designers, influencers...)
- Must be patient and empathetic, since it will be the customers' first contact with the brand, and they must serve them in the most sensible and close way possible.
- It is important that it is a person proactive and reactive, who is always alert to possible crises that may arise and who is interested in current events and social news.
All these features will be of no use if that community manager is not a person adaptable, you must know how to modulate your way of communicating since the image of the brand will largely depend on it. It is not in vain that the community manager is the most “visible” person of a brand and the first contact with it for its clients. A great responsibility for which you must be well prepared.
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