Companies and organizations that integrate Internal Communication into their strategic framework have a great competitive advantage to recover the role of people within their value chain, promoting success, profitability and a good image towards the external customer.
What is internal communication?
Internal Communication is what goes addressed to the employee as an internal customer and it is emerging as one of the main assets so that the people who are part of any organization or company feel an active part of it, contributing to generating an environment of transparent, effective and trustworthy work.
The organization or company that does not do so risks working in a space of mistrust, demotivation, non-constructive criticism and conflict. This context will condition its ability to generate value. On the one hand, internally, the processes will be more complicated and, on the other, from the external point of view, these dysfunctions will also have their consequences.
Employees have contact with all the agents in our environment, from the work area in which they carry out their function. Thus, the employee influences other colleagues, speaks and transfers information to suppliers, manages clients, projects our image in front of competitors, institutions and interest groups that impact our social reputation.
Is it important that communication flows?
Therefore, for Communication to flow within the organization seems key to good internal functioning, but also for the external. It has been clear that in times of acute crisis, such as the one we are experiencing in the COVID-19 pandemic, companies that have committed workforces have reduced the external exposure of the harsh measures they have been forced to take.
Part of that commitment is sustained in a transparent structure in which workers find accurate and timely information about the measures that affect their present and future in a scenario of so much uncertainty.
But Internal Communication should not be reserved only for exceptional moments of crisis or change, but we must be aware that every act we carry out from any department is communicating in one way or another. From the sending of the salary slip to the information about the financial year.
Neither is reserved for large corporations with expensive apartments of Marketing and Communication, but can, if so decided, form part of the procedures of any business structure, regardless of its size and characteristics.
Internal communication as a work tool
It will be a useful tool to transmit the objectives to the entire organization, disseminate policies and positioning in specific situations, contributes to maintaining active coordination between different departments, favoring interaction, the enrichment of proposals and the achievement of objectives. Will contribute to build our identity and will be an effective agent of change, contributing to the alignment of employees with business objectives.
Whether Communication is a useful internal work tool depends, as in all areas of work, on whether it is prioritized and has the support of the management team for its effective development. Integrating it into our DNA is simply a decision that will become a highly valuable competitive advantage.
Hence the importance of Human Resources Departments or Areas integrating it into their work routines. There is no one better to be able to contribute to designing efficient and effective communication strategies due to the deep knowledge they usually have of the structure of the company and all its members.
