Let's admit it, the work of the financial department is sometimes thankless and sometimes even not valued enough by the rest of the company's departments. The reality is like this, but this may change. We just need a little personal marketing for financiers to make things change in our favor.
We live in a super competitive work environment And if competition has something, it is that it sharpens our ingenuity and this is something that will be very useful for us when it comes to demonstrating who we are and what we are capable of doing.
It's time to pay attention to our personal marketing, or what is the same, to the way in which we are going to communicate who we are and that we know how to do our job well.
But there is no need to be scared, with the correct strategies You will be able to highlight the most relevant aspects about yourself and the work you do. You will be able "sell" your skills inside and outside the company.
Create your personal brand
Imagine you were a brand. How would you transmit its values? The first thing would be define what we want to transmit. How we want to be seen and what values we want to promote (professionalism, seriousness, perseverance, hard-working person, etc.)
Just like brands do, with personal marketing we will have to define the strategy that allows us to give a professional image of ourselves that generates confidence in our “buyers” and disseminate that image through the appropriate channels.
Fortunately we have the tools necessary to achieve it. You just have to apply them well and be consistent.
“Sales” tools
In this strategy of "sales" It is essential to have a Linkedin profile updated with all our information professional and very active. There is no point in creating a profile and forgetting about it. Remember that this social network is not only used to search for employment.
Linkedin It is an excellent meeting point with other professionals and the ideal place to establish connections with other counterparts, with clients and also, of course, with co-workers.
Participate in events in your sector. They are the perfect places to establish a network of professional contacts and generate networking to support you professionally.
But don't just stop there. Participate in other professional fields related to the company or with the work of other departments, it will be very useful to develop your work and grow professionally and as a “brand.”
Identify your “customers”
Like any brand that hits the market, it is essentialand know very well who our target audience is. What are you looking for? What do you expect from us?
As financiers we must know that our "customers" They are divided into two groups: internal and external. And we will have to know them very well to satisfy their needs and meet their expectations.
As internal “customers” We must think about our own company. Our co-workers must trust us. They should know that we are in the same boat as them and that we understand their daily work.
Empathy She is a great ally and an excellent sales tool. By understanding others and showing interest in what they do, we will ensure that they are also interested in our work and that they see us as authentic professionals they can trust.
As external “clients” Obviously all the suppliers are there, both of raw materials and supplies as well as credit institutions and insurance companies.
We must also include in those external “clients” the company's own clients, as well as professional colleagues who will see in us all those values that we have set out to transmit with our personal marketing strategy and that, without a doubt, will make the image they have of us, our department and our company is just what we are looking for.
Make a master in Financial Management It means training you in all these aspects and will enable you to lead the comprehensive financial-fiscal management of the companies. You can do it in EIP!
