Almost two years have passed since the start of the global coronavirus pandemic. COVID-19In this time a multitude of things have changed, routines, lifestyle, personal relationships... and even the way we consume, and, therefore, the way companies present themselves to the world.
According to data obtained by the “GoDaddy Digitalization Observatory 2021: study on the digital maturity of microbusinesses in Spain and Europe”, almost the 80% of SMEs of our country have online presence, either in the form of a website, or profiles on their social networks. It has been an activity practically of competitive survival and the situation has caused more than one 73% of businesses already have online sales channels.
What path should small businesses follow in 2022 to ensure their success?
- First of all, it is necessary to devise, plan and implement a digital marketing strategy, starting by carrying out a study of the target audience and potential clients.
- The second step would consist of raising the goals that are intended to be achieved, in the short and long term, as well as the strategies to follow to achieve them.
- Within these strategies we will also proceed to study possible competition, and to observe their own communicative actions, so we can get a prior idea of the things that could work in our case. It is very important that, although we are inspired by competitors, we look for what differentiates us and what image we want to convey.
- Continuing with this idea of highlighting our image and differentiating ourselves from the competition, it is important that this is transmitted to everyone. digital work we do. Well-crafted online content, with quality content, will be the key to connecting with our target audience and achieving the objectives we have set for ourselves.
- As a last point to take into account we will highlight The importance of social networks, not only as a place to collect our content, but as a way to carry out constant advertising, and the simplest and most immediate way to connect with our current and future clients. When using this tool, it is important that we think about the message and the tone, but even more so about the operation and potential of the different platforms, since each one has its own advantages, audiences and even tools.
