Although it may still sound unknown, the martech is becoming a key concept within the world of communication and advertising. Simplifying greatly, Martech is the use of various technological tools how can they be digital analysis and big data to improve the marketing strategies.
Martech objectives
- Get to the market objectives: This is your main goal, to make all marketing strategies as beneficial as possible.
- Facilitate a more personal and individualized work: will make your job easier segmentation and knowledge of target audiences, and will contribute to transmitting more personal messages.
- Measure results in a way automated, to use this data in the most efficient way possible.
Martech tools
Although there are countless Technological tools that we can use to launch and optimize marketing strategies, we will highlight some that are on the rise and may be the key element you were looking for for your company.
- Content management systems (CMS):
- Software which helps users to create, manage and modify content of a website without the need for specialized technical knowledge.
- Programmatic advertising platforms:
- In a simplified way, they are programs that allow automate the purchase and management of online advertising campaigns, including media space, ad placement, and campaign tracking and optimization.
- Web analysis:
- Various web analysis tools that facilitate attracting new customers and optimizing data that these contribute.
- Improve the customer experience:
- Although it seems that Martech only affects companies and ventures, they can be defining elements to improve the purchasing and consumption experience of customers, since they provide them with a attention a lot more personalized, a automatic response and allow the appearance of elements such as chatbot which can sometimes be the differentiating element when choosing one company or another.
