The blog is a fundamental part of the online marketing strategy of a brand. If we take good care of it, it can help us a lot to achieve that organic (unpaid) positioning that every brand desires.
The blog is a tool to ensure that our target audiences find our products on the internet easily, but for that we must pay close attention to a series of details when writing each of our tickets.
Think about who you are addressing
The first thing we have to keep in mind when writing a blog is Who are we going to address? and what we want to tell. It seems obvious, but it is not.
We must keep in mind at all times what is that person like? which we are addressing. If we know how he talks and what kind of words he uses, we can use those same words and that same way of communicating to reach him more easily.
If we also know their tastes and we know what may interest you most about our brand, it will be much easier for us to find content that may interest you.
When writing in a blog we should use short phrases. Rhetoric does not work and with it we also run the risk of boring our reader, with which we will have failed miserably in our purpose. Short and direct sentences that make reading pleasant and agile.
Make your blog easy to read
Make reading easier using bold It is another good recommendation for our blog to be appetizing and pleasant to read and helps us highlight the contents that we want to highlight.
Structure the topics in differentiated blocks With subtitles it helps to understand the topic and read the post.
Don't extend yourself if you don't have to. Between 600 and 1000 words is fine, although once again we must remember that what matters is the content. By writing more we are not going to tell more things. We are not writing a book and if what we have to tell is understood with 600 words or 350, let's not lengthen it.
Keywords
Keep in mind that your post must answer a question that a user does in a search engine. That word that he uses to search for what he wants to find is what is called keyword.
It is the word that will help Google to relate your post to what that person is looking for and the reason why you are going to show it to them. But be careful, you don't have to abuse it, it's enough for some 3 times and always in a natural way, without forcing. Use it in the headline, in some subtitles and in the body of the text.
Remember that you write for people, your potential customers, not for Google bots.
And of course always remember the importance of choosing a topic that interests your target audience and make it original, do not copy paragraphs from other posts. Be original and if at any time you have to quote something that someone has written in another post, put it in quotes and always cite the author.
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