The way of communicating has taken a 180º turn in recent years, and with it, the way in which companies, large and small, establish relationships with their customers. They arise new ways of communication and with them, new professional profiles.
Television advertisements, billboards or street recruitment have taken a backseat and right now companies are focusing their efforts on Internet, thus getting different opportunities to grow and develop your business activityl.
Due to this change of paradigm and this twist of the script, new professions who are looking for a very specific profile, with very specific knowledge, and who are a new opportunity for those people with concerns in the digital world.
Growth Marketing Director
It is the profile in charge of planning sustainable marketing strategies, that guide the business towards expansion and growth, in the most replicable, durable and profitable way possible.
Digital Project Manager
This is one of the profiles most in demand by more traditional companies that want to invest in creating a digital presence. Its function will be precisely that, to use all possible tools to make your way in the digital world.
Social Media Manager
Another of the profiles most sought after by companies, will be in charge of launching and developing all the communicative actions on different social networks.
The Social Media Manager plans and prepares the action strategy that will later be executed by the company's Community Manager.
Community Manager
As we mentioned previously, the figure of the Community Manager is responsible for carry out the strategies proposed by the Social Media Manager. You will also have to perform a energizing function, bringing the product closer to the customer and attending to and controlling the impact that these strategies may have.
It is a relevant figure since it reflects the brand image and identity, and will be the first containment barrier in the event of a possible crisis.
Influencer Marketing
The well-known influencers have become one of the most profitable strategies in the digital world, manage to reach a huge audience, but at the same time well segmented, and allow a series of strategies, campaigns or attractive and innovative advertising movements to be carried out.
