Don't worry if you couldn't attend this free Webinar on Applications of Python and Artificial Intelligence in Digital Marketing, here we leave you a summary of the topics that were discussed and the complete video so you don't miss anything.
Jose Manuel Pena Castro, expert in Python, Machine Learning, AI, NLP and Big Data, Web Applications, Data Visualization Professor at EIP, has been in charge of this Webinar in which he talks about:
In the specific case of digital marketing there are different types of projects in which Python can play a fundamental role.
For this, there are different Natural Language Processing (NLP) techniques as well as other technologies that allow you to work with Python on things like SEO, Recommendation Engines, etc.
Pytrends It is one of the many options we have to do Market Research, and about which a small example will be made in the EIP International Business School webinar.
