GENERATION ZEY: How do young people today and yesterday face the labor market?
The labor market has changed significantly in recent years, and with it, the strategies for finding employment. While the Generation Y (millennials, born between 1981 and 1996) has experienced the transition from the analog to the digital world in their careers, Generation Z (born between 1997 and 2012) has grown up completely immersed in technology.
These generational differences influence how they search for jobs, which platforms they use, and how they interact with companies. In this article, we explore the main differences between the two generations in their job search, the challenges they face, and effective strategies to improve their employability.
Differences in job search between Generation Z and Generation Y
Below is a comparison of the main approaches these generations take when looking for work:
| Aspect | Generation Z | Generation Y (Millennials) |
| Preferred platforms | They use social media platforms like TikTok, Instagram, and YouTube to find jobs and showcase their talents. LinkedIn is not very appealing to them. | They prefer LinkedIn, job portals, and traditional networking. |
| Interaction with companies | They expect quick responses and close communication, and prefer agile selection processes. | They feel comfortable with more structured and formal processes. |
| Job expectations | They value flexibility, emotional well-being, and purpose in work. | They seek job stability, benefits and professional development. |
| How to present your profile | They opt for videos, digital portfolios and interactive content. | They prioritize the traditional resume and detailed work experience. |
| Loyalty to companies | They are more likely to change jobs frequently in search of better conditions. | They tend to stay longer in a company if there are opportunities for growth. |
Generations Z and Y as recruiters: challenges and frustrations
Those who belong to Generation Z or Y and work in recruitment also face challenges. On the one hand, they seek more intuitive and dynamic tools to attract talent, but they encounter traditional platforms that don't always adapt to their pace.
In addition, many young people who could be ideal candidates are not active on professional networks such as LinkedIn, which creates a disconnect between recruiters and applicantsMeanwhile, older generations, such as baby boomers and generation X, continue to see LinkedIn as the professional reference par excellence, which reinforces the generational gap in the search for talent.
Recommendations to improve your job search
Each generation can improve its employability strategy with specific actions:
For Generation Z
- Diversify your digital presence: Even if you prefer TikTok and Instagram, it's a good idea to have an active LinkedIn profile to expand your opportunities.
- Optimize professional communication: Learning how to write formal emails and improving your interview skills will help you stand out in the selection process.
- Gain experience early: Volunteering, internships, and personal projects can make up for the lack of formal work experience.
- Working on your personal brand: Creating relevant content about your area of interest on social media can attract the attention of companies.
- Relax expectations: Understand that some positions may not be ideal at first, but will serve as a springboard to future opportunities.
For Generation Y (Millennials)
- Keep up to date technologically: Adapting to new forms of application and modern digital tools is key in a changing market.
- Rethink your resume: Incorporating visual elements or a digital portfolio can make your profile more attractive.
- Expand your network: Participating in events, forums, and digital platforms will help you access new job opportunities.
- Explore new ways of working: Considering options like freelancing or remote work can open more doors.
- Invest in continuing education: Staying up-to-date with digital courses and certifications will improve your competitiveness in the marketplace.
That's right, Generation Z and Generation Y differ in their approach to job search, although both can learn from each other to improve their job placement. Adapting to technological changes, strengthening their skills, and utilizing innovative strategies will help them stand out in an increasingly competitive market.
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