The content curation It is a part of the content marketing strategy. It is one more way of add value to our community and generate links with the followers of our brand.
Us helps us position ourselves as a source of information and an authority in our field, rather than promoting our products.
What is content curation?
Content curation is defined as the process of searching, filtering, grouping and selecting information that comes to us from different sources and then share it with our audience.
Pinterest It is an example of a social network based on content curation. Users search the Internet for content that seems relevant to them, that matches their tastes or hobbies, and they share it with other users who share their tastes and lifestyle.
On a professional level, the content curation It is a process that involves more than selecting content to share.
To do content curation as part of our marketing strategy We must organize the content and classify it effectively under the same thematic or contextual criteria (or editorial line), always thinking about the interests of our target audience.
It is definitely, as we have already commented, one more way of provide value to our community and generate links. But you have to do it right.
We must remember that whenever we use third-party content we must cite the source. And that content must always have relationship with our brand, with its values or with the message that we want to send to our audience.
Tips for content curation
To do a good job of content curation on our social networks we must:
- Provide additional value: It is not enough to publish news/content without contributing something that generates extra value.
- we must contextualize or redirect our audience towards the content we are sharing
- Make selection: Never republish content simply because it includes keywords that are “on topic,” giving more importance to the keywords than the meaning. This is usually a sign that it is automated (done through software).
- Better quality than quantity. For a bad content curator, the quantity of published content takes precedence over quality. The timeliness and accuracy of the publications are left aside.
- we must stick to a specific topic that is associated or has a relationship with our brand and that generates affinity with the target audience.
- As it is not about sharing other people's content like crazy and for no reason, we must comment on what we publish. bringing our touch bringing to light central ideas or concepts that have some connection with our brand.
Types of content curation
The marketing expert Rohit Bhargava http://www.rohitbhargava.com/about defined in a 2011 post five types of content curation:
- Aggregation: Gather the most relevant information on a specific topic in one location.
- Distillation: The simplest type of curation, only the most important or relevant ideas are shared.
- Elevation: Curation with the mission of identifying trends in small portions of information shared online. An example of this type of curation is tweets.
- Mashup: Mixing curated content to create a new point of view.
- Chronology: Curation that brings together historical information organized on the basis of time to show the evolution in the perception of a particular topic.
