Human and professional relationships are based on trust.
Professionals are hired for our experience, for our training, but there is something additional that is our professional reputation. That intangible of immense value that we forge day by day, not only with personal actions, but also professional ones and that can be ruined by a bad action.
Professional reputation
Many times when applying for new jobs or positions within the company we deliver a well-done, detailed resume that lists achievements and milestones in our work career.
I remember once seeing one of these CVs and being impressed, I said to the interviewee: “Your career and experience are great,” to which he replied: “Yeah, of course, it’s just that I wrote my own CV.” At this phrase, I smiled, firstly, at the interviewee’s sensitivity and, secondly, at the truth behind it. In reality, when you write your own CV, you are resume this promoting yourself, is speaking well of his own career, and this is not necessarily as positive or true as it may seem on paper.
In reality, what it is about having in a career are good achievements and experience but, fundamentally, that this is third party verified: for our coworkers, for whoever has been our boss, for collaborators, clients and suppliers. They are the ones who should certify in one way or another the resume and career of a professional.
In the world of business analysis This is called REPUTATION, which is nothing else, that “what others think of you.”
This is obviously much more important than what one says about one's own career or what close people and those who have been bosses agree to write in the references of the resume. Reputation is a concept that is handled in companies that have understood that this is an issue that It goes far beyond marketing or image -which in the end is what one thinks of oneself or what a company says about its products and its achievements-.
Reputation usually seeks the opinion of customers about a company, what opinion leaders say about it, what its workers value, what the press comments on and what is said about it in its different interest groups. These publics in reputation theory are called “stakeholders”. If we apply this to the career of any executive, and much more than one who works in the financial area, we should always ask ourselves What do those who have been involved in his work think of him?. This is key to understand for the development of any executive career.
But that's not all, not only what others think must be consistent, but also "The achievements indicated in a resume must be real, verifiable and capable of being demonstrated with effective results for the company's achievements..”
In that sense, the professionals they should not only be concerned about their image, which would be the equivalent of business marketing or a product label, but also for its content, which would be like the quality of the product itself or what the company manufactures, beyond its advertising campaigns.
Professional reputation: references
Finally, there is also a key issue for the advancement of the reputation of any professional, which is being positively knownor, that is, that the executive can be well referred by others, be known in academic, professional, business and other activities in society circles and that this knowledge refers to achievements and actions that he has and not to possible questions about his image.
This is seen a lot today, that companies go to social networks of those who intend to hire to see the behavior that these have and comments around these what can they do third parties.
All these elements make up an important agenda to take into account for our professional development.
Characteristic in the reputation of the finance professional
But what difference does finance professional the rest? Privileged information, money, the possibility of receiving bribes for purchases pass through the hands of financial professionals, thus the need to honorability of these professionals is even higher than that of any other professional.
If you are interested in the world of finance and are interested in becoming a great professional, learn from the most prominent active professionals in our country in our Master in Financial Management, Accounting and Management Control.
