Description:
Key aspects and best practices in the use of personal data for the purpose of conducting direct marketing strategies will be addressed.
It also addresses the legal and ethical aspects related to the collection, storage, and use of personal data, as well as the measures necessary to ensure privacy and information protection.
In addition, examples and practical tips for optimizing direct marketing campaigns will be shared.
Speaker: Gonzalo Oliver
Gonzalo Oliver is a Senior Cybersecurity Consultant at KPMG and Legal Advisor on Privacy, Data Protection, and Cybersecurity. He also serves as an academic advisor for the EIP Master's Degree in Data Protection Auditing, Risk Management, and Cyber Compliance.
