Several managers debate this function at the APD congress

With new technologies, executives can focus more on people

In the middle of a musical talent show in the United Kingdom, Jenny Darren, a 68-year-old woman, took the stage. She appeared before the public and the jury in a robe and bow and, after making a first impression, surprised the entire audience by letting down her hair, taking off her old clothes and revealing a leather suit and singing Highway to the top of her voice. Hell, by AC/DC. Jenny Darren could very well be the Personal Resources Area average of any company.

“The old department, 68 years old, which seems to have seen everything and cannot surprise anyone, has to surprise again. After everything we have seen, everything that has been suffered, the human resources department has to go back to rock and roll”. With these words, Enrique Sánchez de León, president of the APD (Association for the Progress of Management), inaugurated the last National Human Resources Congress of the association, highlighting the importance that even today, in the midst of the digital and technological revolution, people have in the business world.

Human potential, continued the president of Adecco, Enrique Sánchez, is currently the key to everything, and not machines or digital and technological development. “Even in Silicon Valley, where they say the world is bleeding and a new one begins, someone like the founder of Linkedin knew that what makes companies different are the people and the management of their talent,” he explained. Human resources must, therefore, learn to make a difference in organizations. “We have new ways and structures of work. Within 20 years, it is estimated that almost half of the workforce will be in China and India. The Indian workforce under 30 alone will double that of Europe. Without forgetting the potential of data and technologies. “Everything has been transformed,” he added. Therefore, the human resources department It must be renewed and thus continue to be useful.

Source: https://cincodias.elpais.com

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