New Webinar: Neuroscience in the purchase decision
📅 Tuesday, August 30 at 7:00 a.m.
For professionals interested in digitizing their company and mastering technology.
Yes, 8 out of every 10 products launched on the market fail in the first three months, what happens to seasoned Marketing experts? Are market analysis methods useless tools? Etc.
It is not a problem of Marketing experts and their methods, but of the target audience chosen to carry out these studies. We lie without realizing it (without being aware that we do it), without wanting to believe our own inventions.
When we make a purchase, no matter how unexpected, our brain launches a process to convince us that we have chosen well.
