{"id":63081,"date":"2022-06-02T13:50:15","date_gmt":"2022-06-02T11:50:15","guid":{"rendered":"https:\/\/eiposgrados.com\/?p=63081"},"modified":"2022-07-26T11:32:07","modified_gmt":"2022-07-26T09:32:07","slug":"email-marketing-business-2","status":"publish","type":"post","link":"https:\/\/eiposgrados.com\/eng\/blog-direccion-financiera\/email-marketing-negocios\/","title":{"rendered":"Benefits of email marketing for your business"},"content":{"rendered":"<p><a href=\"https:\/\/eiposgrados.com\/eng\/financial-management-blog\/marketing-plan\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>As we have talked before<\/strong><\/a>, he <strong>digital marketing<\/strong> It is made up of many actions and possibilities, such as web development, social networks... or <strong>email marketing<\/strong>. The latter includes all communications between a company and its customer through email.<\/p>\n\n\n\n<p>This type of marketing provides a large amount of <strong>benefits<\/strong> and can become a key tool when establishing <strong>Relationship with customers<\/strong>, as long as it is carried out within a well-planned strategy. Although at the time it was said that it would end up relegated due to the appearance of social networks, it continues to be one of the <strong>most useful communication strategies<\/strong> for many companies.&nbsp;<\/p>\n\n\n\n<h2 class=\"gb-headline gb-headline-1540cd32 gb-headline-text\"><strong>How does email marketing influence a business?<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>He <strong>email marketing<\/strong> It is the perfect cover letter, it allows you to address your <strong>public<\/strong> (previously interested in you) <strong>direct way<\/strong>, in order to create a defined brand image and transmit a <strong>clear and concise message<\/strong>.\u00a0<br><\/li><li>In addition to this presentation and a defined brand image, email allows the company <strong>create valuable content<\/strong>. If you already have contact with the client, email is the perfect option to reach them through a type of content that not only has the objective of selling, but also of transmitting an enriching message for the client.\u00a0<br><\/li><li>Although today the majority of the public moves on at least one social network, email is still somewhat more general, which is why it allows us to have a <strong>broader audience.<\/strong><\/li><\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/eiposgrados.com\/wp-content\/uploads\/2022\/06\/side-view-of-businesswoman-using-smartphone-near-d-2022-02-03-06-21-20-utc-1-1024x684.png\" alt=\"email marketing business\" class=\"wp-image-63083\" width=\"577\" height=\"385\" title=\"\" srcset=\"https:\/\/eiposgrados.com\/wp-content\/uploads\/2022\/06\/side-view-of-businesswoman-using-smartphone-near-d-2022-02-03-06-21-20-utc-1-1024x684.png 1024w, https:\/\/eiposgrados.com\/wp-content\/uploads\/2022\/06\/side-view-of-businesswoman-using-smartphone-near-d-2022-02-03-06-21-20-utc-1-300x200.png 300w, https:\/\/eiposgrados.com\/wp-content\/uploads\/2022\/06\/side-view-of-businesswoman-using-smartphone-near-d-2022-02-03-06-21-20-utc-1-768x513.png 768w, https:\/\/eiposgrados.com\/wp-content\/uploads\/2022\/06\/side-view-of-businesswoman-using-smartphone-near-d-2022-02-03-06-21-20-utc-1-247x165.png 247w, https:\/\/eiposgrados.com\/wp-content\/uploads\/2022\/06\/side-view-of-businesswoman-using-smartphone-near-d-2022-02-03-06-21-20-utc-1-123x82.png 123w, https:\/\/eiposgrados.com\/wp-content\/uploads\/2022\/06\/side-view-of-businesswoman-using-smartphone-near-d-2022-02-03-06-21-20-utc-1-200x134.png 200w, https:\/\/eiposgrados.com\/wp-content\/uploads\/2022\/06\/side-view-of-businesswoman-using-smartphone-near-d-2022-02-03-06-21-20-utc-1.png 1243w\" sizes=\"(max-width: 577px) 100vw, 577px\" \/><\/figure>\n<\/div>\n\n\n<ul class=\"wp-block-list\"><li>Comparing email marketing once again with social networks, we can talk about email being perceived as something <strong>more serious or formal<\/strong>, which ensures more active attention. With the amount of social networks that people have, it is difficult to ensure that they will see our posts, however, the <strong>email continues to be the most consulted<\/strong>.&nbsp;<br><\/li><li>Email marketing is the perfect way to <strong>simplify the buying-selling process<\/strong>, gives the opportunity to use very direct tools and links that turn the sometimes tedious process into something simple, fast and intuitive.&nbsp;<br><\/li><li>This type of marketing provides infinite possibilities, although the traditional thing is <strong>sending offers<\/strong>, we can go much further using the resources we have; <strong>product catalogues, images and videos, more literary messages or even games and hobbies<\/strong>.&nbsp;<\/li><\/ul>\n\n\n\n<p>Email marketing opens a range of <strong>infinite possibilities for companies<\/strong>, both small and large, and ensures direct, simple, formal but <strong>close<\/strong> and <strong>multichannel<\/strong>.&nbsp;<\/p>\n\n\n\n<p>Our <a href=\"https:\/\/eiposgrados.com\/eng\/programs\/master-financial-management\/\"><strong>Master in Financial Management, Accounting and Management Control<\/strong><\/a> It prepares you for the successful management of a business in a comprehensive way. Ask us! <\/p>","protected":false},"excerpt":{"rendered":"<p>Email marketing is a tool that brings many benefits to businesses. We tell you all the advantages that its use has for a company. <\/p>","protected":false},"author":96,"featured_media":63082,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[174],"tags":[],"class_list":["post-63081","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-direccion-financiera"],"acf":[],"_links":{"self":[{"href":"https:\/\/eiposgrados.com\/eng\/wp-json\/wp\/v2\/posts\/63081","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/eiposgrados.com\/eng\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eiposgrados.com\/eng\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eiposgrados.com\/eng\/wp-json\/wp\/v2\/users\/96"}],"replies":[{"embeddable":true,"href":"https:\/\/eiposgrados.com\/eng\/wp-json\/wp\/v2\/comments?post=63081"}],"version-history":[{"count":0,"href":"https:\/\/eiposgrados.com\/eng\/wp-json\/wp\/v2\/posts\/63081\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eiposgrados.com\/eng\/wp-json\/wp\/v2\/media\/63082"}],"wp:attachment":[{"href":"https:\/\/eiposgrados.com\/eng\/wp-json\/wp\/v2\/media?parent=63081"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eiposgrados.com\/eng\/wp-json\/wp\/v2\/categories?post=63081"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eiposgrados.com\/eng\/wp-json\/wp\/v2\/tags?post=63081"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}