{"id":62606,"date":"2022-05-18T11:51:07","date_gmt":"2022-05-18T09:51:07","guid":{"rendered":"https:\/\/eiposgrados.com\/?p=62606"},"modified":"2022-05-18T11:54:46","modified_gmt":"2022-05-18T09:54:46","slug":"community-manager","status":"publish","type":"post","link":"https:\/\/eiposgrados.com\/eng\/blog-direccion-financiera\/community-manager\/","title":{"rendered":"The perfect community manager"},"content":{"rendered":"<p>The community manager collects, right now, figures that in the past had many names and aspects; public relations, brand image, ambassador\u2026.<\/p>\n\n\n\n<p>When we talk about community manager we are referring to the digital marketing professional <strong>Responsible for the management and development of the online community<\/strong> of a brand or company within the digital world. In recent years, this figure has been gaining enormous importance and has become the visible image of many brands, one of their main interlocutors and, in many cases, their direct connection with the public.&nbsp;<\/p>\n\n\n\n<p>With this growing popularity, it has also become one of the most sought-after profiles on employment websites, and one of the clearest job futures for journalists, marketing or advertising professionals.&nbsp;<\/p>\n\n\n\n<h2 class=\"gb-headline gb-headline-d3332ba4 gb-headline-text\"><strong>Types of community managers<\/strong><\/h2>\n\n\n\n<p>Like everything in this life, there are many <strong>types of profiles<\/strong>, people and brands. Some use the resource of <strong><a href=\"https:\/\/twitter.com\/Mundo_Facundo\" target=\"_blank\" rel=\"noopener\">humor<\/a>, <\/strong>others speak from a level <strong>further <a href=\"https:\/\/twitter.com\/RonBarceloSpain\" target=\"_blank\" rel=\"noopener\">staff<\/a><\/strong> and many others vary the tone depending on the <a href=\"https:\/\/twitter.com\/Vidal_Golosinas\" target=\"_blank\" rel=\"noopener\">moment and <\/a><strong><a href=\"https:\/\/twitter.com\/Vidal_Golosinas\" target=\"_blank\" rel=\"noopener\">chance<\/a><\/strong>. <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/eiposgrados.com\/wp-content\/uploads\/2022\/05\/social-media-community-manager-1024x669.png\" alt=\"Social Media Community Manager\" class=\"wp-image-62611\" width=\"563\" height=\"368\" title=\"\" srcset=\"https:\/\/eiposgrados.com\/wp-content\/uploads\/2022\/05\/social-media-community-manager-1024x669.png 1024w, https:\/\/eiposgrados.com\/wp-content\/uploads\/2022\/05\/social-media-community-manager-300x196.png 300w, https:\/\/eiposgrados.com\/wp-content\/uploads\/2022\/05\/social-media-community-manager-768x501.png 768w, https:\/\/eiposgrados.com\/wp-content\/uploads\/2022\/05\/social-media-community-manager-253x165.png 253w, https:\/\/eiposgrados.com\/wp-content\/uploads\/2022\/05\/social-media-community-manager-123x80.png 123w, https:\/\/eiposgrados.com\/wp-content\/uploads\/2022\/05\/social-media-community-manager-200x131.png 200w, https:\/\/eiposgrados.com\/wp-content\/uploads\/2022\/05\/social-media-community-manager.png 1363w\" sizes=\"(max-width: 563px) 100vw, 563px\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"gb-headline gb-headline-b9b2a91e gb-headline-text\"><strong>But what qualities or skills should someone have to dedicate themselves to digital management?<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>It must be a person <strong>creative<\/strong>, that communicates in an original way and looks for innovative ways to reach the target audience.&nbsp;<\/li><li>It has to be a person <strong>organized,<\/strong> Be able to establish a publication calendar and follow it day by day.<\/li><li>Although it may seem obvious, the community manager must be a person who feels comfortable with <strong>new technologies and social networks<\/strong>, since these change daily and must continually adapt to new developments.&nbsp;<\/li><li>He must know <strong>teamwork,<\/strong> since you will be in continuous contact with other departments and external people (photographers, graphic designers, influencers...)<\/li><li>Must be <strong>patient and empathetic<\/strong>, since it will be the customers&#039; first contact with the brand, and they must serve them in the most sensible and close way possible.&nbsp;<\/li><li>It is important that it is a person <strong>proactive and reactive<\/strong>, who is always alert to possible crises that may arise and who is interested in current events and social news.&nbsp;<\/li><\/ul>\n\n\n\n<p>All these features will be of no use if that community manager is not a person <strong>adaptable<\/strong>, you must know how to modulate your way of communicating since the image of the brand will largely depend on it. It is not in vain that the community manager is the most \u201cvisible\u201d person of a brand and the first contact with it for its clients. A great responsibility for which you must be well prepared.<\/p>\n\n\n\n<p>If you are interested in everything related to companies, new ways of managing marketing and new concepts in terms of finance, our <strong><a href=\"https:\/\/eiposgrados.com\/eng\/programs\/master-financial-management\/\">Master in Financial Management<\/a>ra, Accountant and Management Control<\/strong> It is the training you need. <\/p>","protected":false},"excerpt":{"rendered":"<p>The community manager is a notable figure in digital marketing. Do you know what characteristics this person dedicated to digital management should have? We tell you. <\/p>","protected":false},"author":96,"featured_media":62610,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[174],"tags":[],"class_list":["post-62606","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-direccion-financiera"],"acf":[],"_links":{"self":[{"href":"https:\/\/eiposgrados.com\/eng\/wp-json\/wp\/v2\/posts\/62606","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/eiposgrados.com\/eng\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eiposgrados.com\/eng\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eiposgrados.com\/eng\/wp-json\/wp\/v2\/users\/96"}],"replies":[{"embeddable":true,"href":"https:\/\/eiposgrados.com\/eng\/wp-json\/wp\/v2\/comments?post=62606"}],"version-history":[{"count":0,"href":"https:\/\/eiposgrados.com\/eng\/wp-json\/wp\/v2\/posts\/62606\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eiposgrados.com\/eng\/wp-json\/wp\/v2\/media\/62610"}],"wp:attachment":[{"href":"https:\/\/eiposgrados.com\/eng\/wp-json\/wp\/v2\/media?parent=62606"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eiposgrados.com\/eng\/wp-json\/wp\/v2\/categories?post=62606"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eiposgrados.com\/eng\/wp-json\/wp\/v2\/tags?post=62606"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}