{"id":59492,"date":"2022-03-21T11:39:08","date_gmt":"2022-03-21T10:39:08","guid":{"rendered":"https:\/\/eiposgrados.com\/?p=59492"},"modified":"2022-04-05T17:56:28","modified_gmt":"2022-04-05T15:56:28","slug":"martech-a-key-concept-for-the-development-of-your-marketing-strategies","status":"publish","type":"post","link":"https:\/\/eiposgrados.com\/eng\/blog-direccion-financiera\/el-martech-un-concepto-clave-para-el-desarrollo-de-tus-estrategias-de-marketing\/","title":{"rendered":"Martech, a key concept for the development of your marketing strategies"},"content":{"rendered":"

Although it may still sound unknown, the martech<\/strong> is becoming a key concept within the world of communication and advertising<\/strong>. Simplifying greatly, Martech is the use of various technological tools<\/strong> how can they be digital analysis and big data<\/strong> to improve the marketing strategies<\/strong>.<\/p>\n\n\n\n

Martech objectives<\/strong><\/h2>\n\n\n\n
  • Get to the market objectives<\/strong>: This is your main goal, to make all marketing strategies as beneficial as possible. <\/li>
  • Facilitate a more personal and individualized work<\/strong>: will make your job easier segmentation<\/strong> and knowledge of target audiences<\/strong>, and will contribute to transmitting more personal messages<\/strong>.<\/li>
  • Measure results<\/strong> in a way automated<\/strong>, to use this data in the most efficient way possible.  <\/li><\/ul>\n\n\n\n
    \"Martech<\/figure><\/div>\n\n\n\n

    Martech tools<\/strong><\/h2>\n\n\n\n

    Although there are countless Technological tools<\/strong> that we can use to launch and optimize marketing strategies<\/strong>, we will highlight some that are on the rise and may be the key element you were looking for for your company. <\/p>\n\n\n\n

    \n
    • Content management systems (CMS):<\/strong>
      • Software<\/strong> which helps users to create, manage and modify content <\/strong>of a website without the need for specialized technical knowledge. <\/li><\/ul><\/li>
      • Programmatic advertising platforms:<\/strong>
        • In a simplified way, they are programs that allow automate the purchase and management of online advertising campaigns<\/strong>, including media space, ad placement, and campaign tracking and optimization.  <\/li><\/ul><\/li>
        • Web analysis:<\/strong>
          • Various web analysis tools that facilitate attracting new customers and optimizing data<\/strong> that these contribute. <\/li><\/ul><\/li>
          • Improve the customer experience: <\/strong>
            • Although it seems that Martech only affects companies and ventures, they can be defining elements to improve the purchasing and consumption experience of customers, since they provide them with a attention <\/strong>a lot more personalized<\/strong>, a automatic response<\/strong> and allow the appearance of elements such as chatbot<\/strong> which can sometimes be the differentiating element when choosing one company or another. <\/li><\/ul><\/li><\/ul>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"

              Martech is one of the latest trends in marketing. Data is the key for this new concept to improve marketing strategies. Find out all the details in this post.<\/p>","protected":false},"author":1,"featured_media":59494,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[174,142],"tags":[],"class_list":["post-59492","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-direccion-financiera","category-blog"],"acf":[],"_links":{"self":[{"href":"https:\/\/eiposgrados.com\/eng\/wp-json\/wp\/v2\/posts\/59492","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/eiposgrados.com\/eng\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eiposgrados.com\/eng\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eiposgrados.com\/eng\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/eiposgrados.com\/eng\/wp-json\/wp\/v2\/comments?post=59492"}],"version-history":[{"count":0,"href":"https:\/\/eiposgrados.com\/eng\/wp-json\/wp\/v2\/posts\/59492\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eiposgrados.com\/eng\/wp-json\/wp\/v2\/media\/59494"}],"wp:attachment":[{"href":"https:\/\/eiposgrados.com\/eng\/wp-json\/wp\/v2\/media?parent=59492"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eiposgrados.com\/eng\/wp-json\/wp\/v2\/categories?post=59492"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eiposgrados.com\/eng\/wp-json\/wp\/v2\/tags?post=59492"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}