{"id":59083,"date":"2022-03-01T17:20:42","date_gmt":"2022-03-01T16:20:42","guid":{"rendered":"https:\/\/eiposgrados.com\/?p=59083"},"modified":"2022-03-01T17:21:57","modified_gmt":"2022-03-01T16:21:57","slug":"digital-marketing-profiles-in-demand","status":"publish","type":"post","link":"https:\/\/eiposgrados.com\/eng\/blog-direccion-financiera\/perfiles-demandados-marketing-digital\/","title":{"rendered":"What are the most in-demand profiles in digital marketing?"},"content":{"rendered":"

The way of communicating has taken a 180\u00ba turn in recent years, and with it, the way in which companies, large and small, establish relationships with their customers. They arise new ways of communication<\/strong> and with them, new professional profiles<\/strong>. <\/p>\n\n\n\n

Television advertisements, billboards or street recruitment have taken a backseat and right now companies are focusing their efforts on Internet<\/strong>, thus getting different opportunities to grow and develop your business activity<\/strong>l.<\/p>\n\n\n\n

Due to this change of paradigm and this twist of the script, new professions<\/strong> who are looking for a very specific profile, with very specific knowledge, and who are a new opportunity for those people with concerns in the digital world. <\/p>\n\n\n\n

Growth Marketing Director<\/strong><\/h2>\n\n\n\n

It is the profile in charge of planning sustainable marketing strategies<\/strong>, that guide the business towards expansion and growth<\/strong>, in the most replicable, durable and profitable way possible. <\/p>\n\n\n\n

Digital Project Manager<\/strong><\/h2>\n\n\n\n

This is one of the profiles most in demand by more traditional companies that want to invest in creating a digital presence. Its function will be precisely that, to use all possible tools to make your way in the digital world<\/strong>. <\/p>\n\n\n\n

\"Digital<\/figure><\/div>\n\n\n\n

Social Media Manager<\/strong><\/h2>\n\n\n\n

Another of the profiles most sought after by companies, will be in charge of launching and developing all the communicative actions on different social networks<\/strong>.<\/p>\n\n\n\n

The Social Media Manager plans and prepares the action strategy that will later be executed by the company's Community Manager.<\/p>\n\n\n\n

Community Manager<\/strong><\/h2>\n\n\n\n

As we mentioned previously, the figure of the Community Manager is responsible for carry out the strategies proposed by the Social Media Manager<\/strong>. You will also have to perform a energizing function<\/strong>, bringing the product closer to the customer and attending to and controlling the impact that these strategies may have. <\/p>\n\n\n\n

It is a relevant figure since it reflects the brand image and identity<\/strong>, and will be the first containment barrier in the event of a possible crisis. <\/p>\n\n\n\n

\"Social<\/figure><\/div>\n\n\n\n

Influencer Marketing<\/strong><\/h2>\n\n\n\n

The well-known influencers <\/em>have become one of the most profitable strategies in the digital world<\/strong>, manage to reach a huge audience, but at the same time well segmented, and allow a series of strategies, campaigns or attractive and innovative advertising movements to be carried out. <\/p>","protected":false},"excerpt":{"rendered":"

The way companies communicate has changed and with it new professional profiles have emerged. Get to know them all. <\/p>","protected":false},"author":96,"featured_media":59085,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[174],"tags":[],"class_list":["post-59083","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-direccion-financiera"],"acf":[],"_links":{"self":[{"href":"https:\/\/eiposgrados.com\/eng\/wp-json\/wp\/v2\/posts\/59083","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/eiposgrados.com\/eng\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eiposgrados.com\/eng\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eiposgrados.com\/eng\/wp-json\/wp\/v2\/users\/96"}],"replies":[{"embeddable":true,"href":"https:\/\/eiposgrados.com\/eng\/wp-json\/wp\/v2\/comments?post=59083"}],"version-history":[{"count":0,"href":"https:\/\/eiposgrados.com\/eng\/wp-json\/wp\/v2\/posts\/59083\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eiposgrados.com\/eng\/wp-json\/wp\/v2\/media\/59085"}],"wp:attachment":[{"href":"https:\/\/eiposgrados.com\/eng\/wp-json\/wp\/v2\/media?parent=59083"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eiposgrados.com\/eng\/wp-json\/wp\/v2\/categories?post=59083"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eiposgrados.com\/eng\/wp-json\/wp\/v2\/tags?post=59083"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}