{"id":40294,"date":"2021-07-08T18:00:00","date_gmt":"2021-07-08T16:00:00","guid":{"rendered":"https:\/\/eiposgrados.com\/?p=40294"},"modified":"2021-10-29T16:17:04","modified_gmt":"2021-10-29T14:17:04","slug":"applications-of-python-and-artificial-intelligence-in-digital-marketing","status":"publish","type":"post","link":"https:\/\/eiposgrados.com\/eng\/blog-python\/aplicaciones-de-python-e-inteligencia-artificial-en-marketing-digital\/","title":{"rendered":"Webinar: Applications of Python and Artificial Intelligence in Digital Marketing"},"content":{"rendered":"<p>Don&#039;t worry if you couldn&#039;t attend this free Webinar on<strong> Applications of Python and Artificial Intelligence in Digital Marketing<\/strong>, here we leave you a summary of the topics that were discussed and the complete video so you don&#039;t miss anything. <\/p>\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/in\/jos%C3%A9-manuel-pe%C3%B1a-castro-7566b349\/\" data-type=\"URL\" data-id=\"https:\/\/www.linkedin.com\/in\/jos%C3%A9-manuel-pe%C3%B1a-castro-7566b349\/\" target=\"_blank\" rel=\"noopener\">Jose Manuel Pena Castro<\/a>, expert in Python, Machine Learning, AI, NLP and Big Data, Web Applications, Data Visualization Professor at EIP, has been in charge of this Webinar in which he talks about: <\/p>\n\n\n\n<p>In the specific case of digital marketing there are <strong>different types of projects <\/strong>in which Python can play a fundamental role.<\/p>\n\n\n\n<p>For this, there are different<strong> Natural Language Processing (NLP) techniques<\/strong> as well as other technologies that allow you to work with Python on things like SEO, Recommendation Engines, etc.<\/p>\n\n\n\n<p><strong>Pytrends<\/strong> It is one of the many options we have to do Market Research, and about which a small example will be made in the EIP International Business School webinar. <\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:5%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Webinar Applications of Python and Artificial Intelligence in Digital Marketing\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/Dz8FJ8DP1-8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:5%\"><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Don&#039;t miss this Webinar on Python Applications and Artificial Intelligence in Digital Marketing, here you have a summary of the topics that were discussed. Forward!<\/p>","protected":false},"author":1,"featured_media":51581,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[407],"tags":[],"class_list":["post-40294","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-python"],"acf":[],"_links":{"self":[{"href":"https:\/\/eiposgrados.com\/eng\/wp-json\/wp\/v2\/posts\/40294","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/eiposgrados.com\/eng\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eiposgrados.com\/eng\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eiposgrados.com\/eng\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/eiposgrados.com\/eng\/wp-json\/wp\/v2\/comments?post=40294"}],"version-history":[{"count":0,"href":"https:\/\/eiposgrados.com\/eng\/wp-json\/wp\/v2\/posts\/40294\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eiposgrados.com\/eng\/wp-json\/wp\/v2\/media\/51581"}],"wp:attachment":[{"href":"https:\/\/eiposgrados.com\/eng\/wp-json\/wp\/v2\/media?parent=40294"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eiposgrados.com\/eng\/wp-json\/wp\/v2\/categories?post=40294"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eiposgrados.com\/eng\/wp-json\/wp\/v2\/tags?post=40294"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}